课程是对商业决策中的问题进行定量和定性分析的入门课程。在商业背景下，使学生学会商业决策设计和和分析。课程培养学生在以下方面的能力：主动建立项目，定义对象，数据收集，数据展示，数据分析，报告和决策等多方面的能力，尤其是在分析以上内容时，能将统计思维融入现实世界。 It is an introductory course in qualitative and quantitative methods which underpin effective business decision making. It is taught within a business context having been designed for undergraduate students in the Faculty of Business & Law. The course develops a student’s ability to incorporate statistical thinking and to take account of variation in the real world during processes of establishing project initiatives, defining objectives, data collection, data presentation, data analysis, reporting and decision making.