英文课件

名称	查看属性
Chapter 14 Customer Relationship Management
Chapter 13 E-Marketing Communication
Chapter 12 The Internet for Distribution
Chapter 11 price
Chapter 10 Product
Chapter 9 Differentiation and Positioning Strategies
Chapter 8 Segmentation & Targeting Strategies
Chapter 7 Consumer Behavior
Chapter 6 Marketing Knowledge
Chapter 5 Ethical and Legal Issues
Chapter 4 Global Markets
Chapter 3 The E-Marketing Plan
Chapter 2 Strategic E-Marketing
Chapter 1 Convergence