| 名 称 |
制作人 |
时 间 |
说 明 |
第一讲
 |
- |
2018-11-22 |
Part I An introduction of theories: From IO to RBV
1、Basics of Industrial Organization (IO)
2、SCP paradigm
3、The new Industrial Organization
4、Game theory
5、IO view of strategy
6、Profitability differences do exist across industries |
| 第二讲
|
- |
2018-11-22 |
Part II An introduction of strategic management
1、The definition of strategic management and its four key attributes.
2、The strategic management process and its three interrelated and principal activities.
3、What is corporate governance? What are its three key elements?
4、What is stakeholder management? How can “symbiosis” be achieved?
5、The importance of social responsibility.
6、The hierarchy of strategic goals: main components and why must consistency be achieved?
|
| 第三讲
|
- |
2018-11-22 |
Part III AUTO INDUSTRY AND FIRM STRATEGY
1、Strategic positioning and competitive advantage
2、Industry analysis and positioning--Determining Industry Attractiveness and Identifying Strategic Opportunities |
| 第四讲
|
- |
2018-11-22 |
3、Firm resources and positioning
4、The scope of the firm and competitive advantage |
| 第五讲
|
- |
2018-11-22 |
Part IV Innovation and Government policies
1、Innovation and strategic thinking
2、Government policies and firm innovation |
| 第六讲
|
- |
2018-11-23 |
case study |
| 第七章
|
- |
2018-11-23 |
students presatation I |
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